In this podcast, Cassandra discusses the importance of planning as it relates to your business goals.
Items such as the 6-month marketing calendar provide direction and organization to the campaigns any business owner needs for success. The fact of the matter is that many underperforming companies don’t have 6-month marketing plans and it shows.
Drafting such a plan touches upon promotional material and organizes those strategies. Something as simple as an editorial calendar helps to ensure that the diversity of advertising assists in keeping the message on point while also not boring your audience with repetitive campaigns.
Is real-time content the best method for reaching your audience or should you take a more strategized approach to your outreach? Examining which goals you wish to pursue will provide the answers you are looking for.