Identifying Seasonality in Your Business

 
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“I don’t know what’s going on…”
“This is too hard…”
“My business isn’t working…”

Have you ever thought something like this in regards to your business? 

A lot of entrepreneurs give up before they can notice patterns in their business. In this podcast, Cassandra addresses this issue by discussing the concept of seasonality. Specifically, how does seasonality affect your business and your life and how can you cope and push past seasons of discomfort?

Naturally, there are seasons that are slower than others due to various factors: meteorological seasons, the timeliness of your product, holidays, your client demographic, etc. 

In those seasons, it’s important to look at the big picture and commit to your business for the long run. It’s important to recognize that this is just a “drought” season… your harvest season is coming. 

As a business owner and CEO, Cassandra is intentional about knowing her high and lows seasons, and planning accordingly. 

Listen all the way through to hear Cassandra’s examples from her experience with both service and product based businesses, trends in seasonality she’s seen from that experience, and tactical tips to identify seasonality trends in your business.